To understand why this approach is gaining traction, we must break down the three distinct pillars that make up the formula.
The secret sauce lies in the "top" placement. Data shows that users trust the first thing they see more than anything that follows. By bidding for top-of-page or top-of-feed positions within the apps, you capitalize on the "primacy effect," where the first piece of information encountered has a disproportionate impact on decision-making. Optimizing for the Future 99aps+click+top
Data Attribution: Tracking which "top" placements actually yield the highest lifetime value (LTV) for a customer. Conclusion To understand why this approach is gaining traction,