Agentredgirl Twitter 2021 -

: Video content became the most prevalent form of marketing across all platforms, including Twitter, as creators found it drove higher engagement than text alone.

: Many creators adopted the 4-1-1 rule , which suggests tweeting four pieces of relevant original content from others and one retweet for every one self-promoting tweet to maintain a balanced and engaging feed. Influencer and Marketing Shifts agentredgirl twitter 2021

The year 2021 was a transformative period for Twitter (now X), marked by significant feature launches and a surge in user engagement driven by the global pandemic. : Video content became the most prevalent form