Here is an exploration of how the industry is evolving to meet these new standards. 1. The Pivot from Quantity to Quality
In the past, popular media had to be "broad" to succeed. It needed to appeal to everyone from ages 8 to 80. Today, the internet has fragmented the audience into thousands of micro-communities.
The line between "watching" and "doing" is blurring. Gaming is now a dominant force in popular media, often outearning the film and music industries combined.
Here is an exploration of how the industry is evolving to meet these new standards. 1. The Pivot from Quantity to Quality
In the past, popular media had to be "broad" to succeed. It needed to appeal to everyone from ages 8 to 80. Today, the internet has fragmented the audience into thousands of micro-communities.
The line between "watching" and "doing" is blurring. Gaming is now a dominant force in popular media, often outearning the film and music industries combined.