The terminals and junctions feature slightly rounded edges. This gives the font a softer, more approachable feel compared to rigid industrial sans-serifs.
The typeface remained exclusive to the brewery until the company was acquired by Carlsberg in the early 1990s, causing the original corporate design to be phased out. 💻 The Digital Revival (1999–Present) brauer neue font
The font was originally drafted by Pierre Miedinger , the nephew of Max Miedinger—the famous creator of Helvetica. The terminals and junctions feature slightly rounded edges
After some formal polishing and additions, the complete family was officially published by the Lineto Type Foundry with six weights. 📐 Key Visual Characteristics brauer neue font