They know your product but aren't yet convinced it's the right fit for them.
The customer knows your product and only needs a "deal" or a reason to buy now. breakthrough advertising by eugene schwartz pdf free
They have no idea they have a problem. This is the hardest—and most profitable—market to crack. 2. The Five Stages of Market Sophistication They know your product but aren't yet convinced
The "New Mechanism." When claims become unbelievable, you must explain how it works (e.g., "The keto effect"). "The keto effect").