In his research, Dr. Taher defines business development not merely as a sales function but as . This perspective addresses the "strategic misfit" that often occurs when a firm's internal capabilities do not align with its financial ambitions or market performance. Key Strategic Pillars:
: Ensuring that every business development activity—from new market entry to product launches—is directly linked to the organization's overarching vision and values. business development ahmed taher pdf
Unlocking Strategic Growth: The Business Development Principles of Dr. Ahmed Taher In his research, Dr