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Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.

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General Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.

In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
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General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.

While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.

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Watch the award-winning documentary

Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
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Previously WORKED with

“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.

Triin Kask, CEO and Founder - Nevercode

“My hope and dream is that General Magic elevates the purpose of each Town employee.”

Dan Ault, Chief Innovation Officer, Town of Cary
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inspiring Lessons for teams

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.

Complete — Teenfunscom Siterip Part1 Link

If you're interested in learning more about how to support healthy online engagement for teens or want to explore resources for digital literacy and safety, I'd be happy to provide information or point you in the direction of helpful resources.

The digital age has transformed how teenagers socialize, find entertainment, and express themselves. Online platforms have become a significant part of their lives, offering various ways to connect, learn, and have fun. This article explores the role of online platforms in teen socialization and their quest for fun, highlighting positive aspects and considerations for safe and healthy engagement. The internet has revolutionized entertainment and socialization, especially for teenagers. What was once confined to physical spaces like malls, parks, and movie theaters has now expanded into the digital realm. Websites, apps, and social media platforms have become essential tools for teens to explore interests, connect with peers, and find enjoyment. The Allure of Online Platforms Online platforms offer teens a space to express themselves freely, explore their interests, and connect with others who share similar passions. These platforms can range from social media sites like Instagram and TikTok, where teens can share their creative expressions, to forums and communities centered around specific hobbies or interests. The Concept of "Fun" in the Digital Age The concept of "fun" has evolved with the digital age. For teens, fun can mean engaging in online gaming, watching videos, or participating in social media challenges. It can also involve learning new skills through interactive platforms or apps that make education feel more like entertainment. Navigating Safety and Well-being While online platforms offer numerous benefits, there are also concerns regarding safety, cyberbullying, privacy, and the impact on mental health. It's crucial for teens, parents, and educators to address these issues proactively. This includes teaching digital literacy, setting boundaries, and ensuring online interactions contribute positively to a teen's well-being. The Future of Online Engagement for Teens As technology continues to evolve, so too will the ways in which teens engage online. Emerging trends like virtual reality (VR) and augmented reality (AR) are set to offer even more immersive experiences. However, with these advancements comes the responsibility to ensure that online spaces remain safe, inclusive, and beneficial for teens. Conclusion The quest for fun and socialization is a natural part of adolescence. In today's digital world, online platforms play a significant role in fulfilling these needs. By understanding the digital landscape and fostering safe, positive engagement, we can help teens navigate these spaces in a way that enhances their lives. complete teenfunscom siterip part1 link

FilmMakers

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Michael Stern

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.

“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”

Matt Maude

Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.

“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”

Sarah Kerruish

Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.

“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”

General Magic Soundtrack


Listen to the General Magic soundtrack:

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complete teenfunscom siterip part1 link

Stream general Magic now

General Magic is available to watch on VOD platforms worldwide.

complete teenfunscom siterip part1 linkcomplete teenfunscom siterip part1 linkcomplete teenfunscom siterip part1 link

Book a General Magic Event

Host a private screening of General Magic for your organization paired with live panels and team-building workshops.

Book an Event