Close

Unleash the Magic of Innovation

Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.

Learn More

Esharenet

esharenet
esharenet

Stream general Magic now

General Magic is available to watch on VOD platforms worldwide.

esharenetesharenetesharenet
Learn MoreLearn More

Book a General Magic Event

Host a private screening of General Magic for your organization paired with live panels and team-building workshops.

Learn MoreGet a custom quote

General Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.

In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
‍‍
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.

While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.

watch the trailer

See the impact

Watch the award-winning documentary

Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.

Contact us about private screenings for your organization.

esharenetesharenetesharenetesharenet

Broadcast Partners

esharenetesharenetesharenet

BOOK AN EVENT

Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.

CONTACT US
esharenet

Previously WORKED with

“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.

Triin Kask, CEO and Founder - Nevercode

“My hope and dream is that General Magic elevates the purpose of each Town employee.”

Dan Ault, Chief Innovation Officer, Town of Cary
esharenet

inspiring Lessons for teams

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.

Esharenet

In the modern digital workspace, stands as a conceptual and technical framework designed to bridge the gap between file management, real-time collaboration, and enterprise-grade data security. As organizations transition from siloed legacy storage to interconnected, AI-driven workflows, platforms in the eShare ecosystem redefine how teams interact with digital assets.

Organizations can integrate their existing storage infrastructure, such as Google Drive , Dropbox , and Microsoft OneDrive , into a unified control plane.

Developers can leverage RESTful APIs and SAML/OAuth frameworks to programmatically manage guest lifecycles and external file exchanges. Trust-First Network Infrastructure esharenet

Changes are immediately synced across all active users, ensuring a single source of truth.

┌───────────────────────────┐ │ eShareNet Pillars │ └─────────────┬─────────────┘ │ ┌─────────────────────────┼─────────────────────────┐ ▼ ▼ ▼ ┌──────────────────┐ ┌──────────────────┐ ┌──────────────────┐ │ Shared Authorship│ │ Reach & Sync │ │ Trust & Security │ │ Real-time col- │ │ Cross-platform │ │ Enterprise DLP & │ │ laboration tools │ │ data access/APIs │ │ Zero-Trust Auth │ └──────────────────┘ └──────────────────┘ └──────────────────┘ Shared Authorship and Real-time Collaboration In the modern digital workspace, stands as a

Whether implemented as a secure collaboration overlay for Microsoft 365 or as an independent workspace, eShare ecosystems like eShare.ai and eSHARE for M365 eliminate productivity bottlenecks while enforcing strict data governance. 1. Core Pillars of the eShareNet Ecosystem

Eliminates traditional file replication by allowing multiple users to edit documents, diagrams, and project sheets simultaneously. & Features - G2

Direct communication options such as real-time chat and video conferencing keep team members connected without leaving the active document workspace. Universal Reach and Integration

Transforming Collaborative Workspaces: The Evolution of eShareNet

Modern teams require a comprehensive toolset to manage projects, protect data, and streamline visual presentations. Platforms operating under the eShare framework include several advanced functionalities: eShare Reviews 2026: Details, Pricing, & Features - G2

FilmMakers

esharenet

Michael Stern

Michael Stern has practiced law in Silicon Valley for 35 years. He has worked with General Magic, Pixar, Adobe, NeXT, and eBay. His varied background as an English professor, journalist, and Dickens scholar led to the story development of the General Magic documentary.

“Working at General Magic was an all-consuming, life-changing experience for me. The company was full of the smartest and most creative people I had ever known. It was a story that cried out to be told.”

Matt Maude

Matt is a multi award winning director, writer, cinematographer and producer. At the Tribeca Film Festival, he was nominated for the Best New Director Award.

“There was this amazing moment reviewing the archival film, seeing all these young people sitting on the floor of a tiny office … the people who made the iPod, Nest, Android, eBay, the emoticon, the touch screen, the modem, tools we can’t imagine living without today.”

Sarah Kerruish

Sarah, a Peabody Award winner and Emmy nominee, was part of the original documentary crew at General Magic. She has held a number of roles in the Tech industry, most recently as Chief Strategy Officer at Kheiron Medical, dedicated to the detection and treatment of breast cancer using AI.

“Our hope is that this film will inspire the next generation of technologists and makers to learn from those who have gone before them and apply the lessons of General Magic to solving the most important problems of our day.”

General Magic Soundtrack


Listen to the General Magic soundtrack:

iTunes

Amazon
Spotify

esharenet

Stream general Magic now

General Magic is available to watch on VOD platforms worldwide.

esharenetesharenetesharenet

Book a General Magic Event

Host a private screening of General Magic for your organization paired with live panels and team-building workshops.

Book an Event