: Platforms like Instagram Reels and YouTube Shorts became the primary way users consumed entertainment. Users frequently searched for "clips" to find the most dramatic or humorous moments from longer films.
: High-energy dance numbers with colorful costumes. indian masala clips net 2021
: True to the "masala" name, these clips often combined intense action with musical numbers or emotional outbursts, making them highly shareable and "viral" in nature. : Platforms like Instagram Reels and YouTube Shorts