The goal is no longer just "engagement" but "immersion." This involves moving beyond 2D screens. Whether it’s a virtual showroom in the Metaverse or an AR filter that lets a customer "place" furniture in their living room, the brand becomes an interactive environment. 2. The Phygital Journey
The future of marketing is no longer about telling a story; it’s about kotler marketing 6.0
To succeed in Marketing 6.0, brands must master three key pillars: 1. Immersive Experiences The goal is no longer just "engagement" but "immersion