As we look toward the future of digital consumption, the Oyemami model suggests that the line between "the creator" and "the network" will continue to blur. Popular media is becoming more fragmented yet more interconnected.
The Oyemami Phenomenon: Unpacking 24/11 Entertainment Content and Popular Media
The modern consumer has a "scarcity mindset" regarding their attention but an "abundance mindset" regarding their options. Oyemami solves this paradox through: