The line between the viewer and the participant is blurring. From VR-enhanced music videos to "choose-your-own-adventure" streaming specials, entertainment is becoming something you do , not just something you watch . 3. Hyper-Localization
For media historians, these tags provide a chronological map of digital culture. Key Trends in 22 08 13 Media
Cloud-based distribution has also made it possible for a creator in a remote village to reach a global audience instantly. This democratization of media means that "gatekeepers" are disappearing, and the audience now decides what becomes a hit. Looking Ahead: The Future of Media