Video games and immersive VR/AR experiences. 2. The Great Shift: From Ownership to Access
Platforms like TikTok and YouTube have turned consumers into producers.
The "25 01 03" sector is a massive engine of the global economy. As manufacturing becomes increasingly automated, the —fueled by media and entertainment—is where consumer spending is migrating. Brand storytelling has shifted from simple "commercials" to integrated content marketing, where brands become media houses themselves. Conclusion