Priyanka Chopra 's international music debut with featuring will.i.am marked a historic bridge between Bollywood and the global pop scene. Released on September 13, 2012, the track was not just a dance-pop anthem but a strategic launch for one of South Asia's most prominent stars into the Western market. The Global Launch and NFL Connection
: Directed by Joseph Kahn , the official video was released in January 2013 and featured vibrant choreography and Indian-African drum beats. Success and Reception Priyanka Chopra 's international music debut with featuring
While critics gave mixed reviews—praising Chopra's vocals but sometimes finding the sound generic—the commercial impact was undeniable: Priyanka Chopra 's international music debut with featuring
: The song premiered during a TV spot for the NFL, reaching millions of American households before its digital release. Priyanka Chopra 's international music debut with featuring
: After its initial success as a pre-game anthem in 2012, it was upgraded to the official theme for the 13-game 2013 season, replacing CeeLo Green. Production and Creative Team
The song was a high-profile collaboration involving industry heavyweights:
: Chopra filmed a custom video for the NFL that aired weekly, featuring 33 different looks tailored to the various team jerseys for each game.