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In the past, media was top-down (studios told us what was popular). Today, it is bottom-up. Popular media is now driven by .

Linking entertainment content and popular media is about creating a feedback loop. Great content fuels media discussions, and media trends provide the data needed to create even better content. trenchcoatx170703karleegreysunlitxxx10 link

How are you planning to use this article—is it for a or a media studies project? In the past, media was top-down (studios told