Ullu Originals New! May 2026

Since its launch on , ULLU has carved out a distinct—and often controversial—niche in India's competitive Over-The-Top (OTT) landscape. Owned and operated by Vibhu Agarwal , the platform is known for its signature "ULLU Originals," which primarily focus on adult-themed dramas, erotic thrillers, and provocative storytelling that pushes the boundaries of mainstream entertainment. The Strategy Behind ULLU Originals

: A drama loosely inspired by ancient mythology but set in a modern, provocative context. ULLU Originals

: Narratives often revolve around complex human relationships, workplace fantasies, and sensationalized "social" dramas. Since its launch on , ULLU has carved

Several titles have become synonymous with the brand, garnering massive viewership numbers through social media buzz and word-of-mouth: Since its launch on

: Content is accessible in multiple Indian languages, making it highly relatable to non-English-speaking demographics. Most Popular ULLU Original Series