She launched a dedicated adult content platform in late 2023, moving away from traditional media to a self-managed subscription model.

As of early 2026, Andressa Urach has transitioned into a dominant figure on subscription-based digital platforms. Her current media strategy focuses on a direct-to-consumer model that leverages her established celebrity status:

Urach first gained national attention in 2011 as a dancer and model, representing football clubs and appearing in various variety shows. Her presence in Brazilian entertainment solidified through several high-profile television appearances:

Her return to explicit content after a period of retirement for religious reasons remains a frequent topic for Brazilian entertainment news sites like UOL . Entertainment Strategy and Impact

Urach's approach to media is characterized by its adaptability. By moving from TV fame to a digital content mogul, she has maintained financial independence and a persistent presence in Brazilian pop culture.

A significant source of recent media coverage involves her collaboration with her son, Arthur Urach , who handles the technical production and filming for her subscription content, a partnership that has sparked extensive public debate.

Most notably as a contestant on A Fazenda 6 (The Farm) in 2013.

Frequent interviews on major Brazilian talk shows such as The Noite com Danilo Gentili and Luciana by Night .