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By late 2022, short-form video became the most frequent type of content consumed by younger audiences, with 85% of Gen Z watching it at least weekly.

Unlike the highly polished TV ads of the past, 2022 viewers gravitated toward casual and real video subjects. This "unfiltered" look helped users find lifestyle products and services they actually trusted. 3. Immersive and Interactive Experiences xxnx 2022 better

Video 2022: Transforming Entertainment into a Better Lifestyle By late 2022, short-form video became the most